A day time show with elements of competition, gossip, and style! Five women from different backgrounds, styles, tastes and perspectives compete every week. They don’t know one another, yet they have to judge one another. When they judge their competitors they write the scores on mirrors with red lipstick. There is a four hour time limited shopping marathon with a budget according to the theme. These are the only rules. The women have to make the most of their budget, comply with the concept of the week, and score the highest points each week. The budget is for clothes, shoes, handbags, accessories, and a trip to the hair dresser and cosmetician. Overall results from the whole week are added up and the winner gets awarded with a cash prize.